Amazon’s grocery arm is to take on Tesco with a new price match promise. The retail giant is promising to keep prices low for customers amid the cost-of-living crisis.
Amazon Fresh will start its Tesco Clubcard Price Match campaign on Monday. The initiative will match and freeze hundreds of prices in line with discounts by the supermarket giant.
The move will see the online grocery business invest in the price of everyday groceries including fresh fruit, vegetables, meat and fish. Russell Jones, director of Amazon Fresh, told the PA news agency he hopes the pricing campaign will “show how good our value is compared with competitors”.
