It's the second day of the annual Amazon Prime Day summer sale, and the online retailer has well and truly kicked things off with a bang this morning - with an insane discount on a brand-new Fire TV setup. The Jeff Bezos-founded marketplace launched its new 4K UHD Fire TV range earlier this year, with the 43-inch model usually setting buyers back £429.99.
However, the retailer has smashed the price of the TV at 7.30am today by a mega £310 in a lightning deal, reducing it to just £119.99 while stocks last. The TV is the middle of the range of the new smart TV selection - and comes with 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus.
It's also fitted with Alexa Voice Control, which allows you to speak to find your favourite apps, movies, shows and much, much more. The TV also offers access to the likes of Netflix, Prime Video, Paramount+ and others..