The Prime deals are still coming in fast and to mark the final day Amazon has cut more than £300 off one of its main own brand tech products, the Fire TV Series. The 50-inch model has dropped from £499.99 to just £299 and on top of its new shiny price it has qualities that bat it against Sky and Samsung.
The Fire TV 50-inch 4-series is now £299.99, price shoppers will pay for 4K Ultra HD, HDR 10, Dolby Digital Plus and HLG as well as features which make it a competitive streaming TV thanks to its built-in Alexa assistant for seamless voice control and hands-free access to the latest TV series, films, music and apps.