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The Guardian - UK
The Guardian - UK
Entertainment
Andrew Pulver

Amazon drops gun-free James Bond poster artwork from Prime Video streaming site

James Bond Amazon Daniel Craig Roger Moore Sean Connery
Dr No gun … Amazon Prime’s poster and a promo photo of Sean Connery.
Dr No gun … Amazon Prime’s poster and a promo photo of Sean Connery. Composite: Amazon Prime/ Shutterstock

Amazon has dropped a set of “gunless” James Bond posters from its Prime Video streaming platform after protests that it was sanitising the brand that its studio arm, Amazon MGM studios, bought for more than $1bn in February.

The streaming platform had issued a new set of digital poster artwork, to coincide with James Bond day on Sunday, intended for use as thumbnail imagery on its own and other platforms. However fans quickly noticed that even by the standards of bland streaming-platform imagery, the results were particularly startling.

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