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Benzinga
Benzinga
Piero Cingari

Amazon Dominates Holiday Shopping As Black Friday Spending Soars: Goldman Sachs

Amazon Goldman Sachs Black Friday Walmart COST Costco Target NYSE

Amazon solidified its position as the go-to destination for holiday shoppers this year, with consumer spending trends signaling a robust holiday season despite economic uncertainties.

According to Goldman Sachs’ 2024 Holiday Survey, authored a team of analysts led by Brooke Roach, CFA, 35% of U.S. consumers indicated Amazon.com Inc. (NASDAQ:AMZN) as their top choice for holiday spending, marking a notable year-over-year (Y/Y) increase, and outpacing other retail giants like Walmart Inc. (NYSE:WMT), Target Corp. (NYSE:TGT), and Costco Wholesale Corp. (NASDAQ:COST).

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