Amazon's budget Sky Glass and Samsung smart TV rival is more affordable than ever after the retailer knocked £100 off the price of the cheapest model in the range for Prime Day.
The Amazon Fire TV has been on sale in the US for several months and successful sales meant it was officially launched in the UK earlier this year. The entry level mode, a 32-inch Fire TV, is priced at just £249 on launch but has been reduced to £149 in an early Prime Day sale.
The 2 Series is the cheapest in the range but the 4K 4 Series versions are also reduced in the Prime sale. The Amazon Fire TV 43", 4-series 4K UHD smart TV is down from £480 to just £249 in the sale.