Retailers Amazon, Asda, and Vodafone are among those who will offer deals to help families with the cost of living crisis. The scheme has been announced by the UK Government. Prime Minister Boris Johnson admitted it won't solve the issue "overnight" but said it was "yet another weapon in our arsenal as we fight back against scourge of rising prices and inflation".
The deals include the extension of Asda’s ‘Kids eat for £1’ scheme, where children aged 16 and under can access a hot or cold meal for £1 at any time of day in Asda cafes across the UK. Sainsbury’s is introducing a "feed your family for a fiver" campaign helping customers with budget-friendly meal ideas to feed a family of four for less than £5.
Theatres in London will offer Kids Week – an initiative giving children the chance to see a West End show for free throughout August with a full paying adult, with half price tickets for two additional children in the same group – while Vodafone is promoting a mobile social tariff of £10 a month.
