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The Guardian - UK
The Guardian - UK
Sport
Mark Sweney

Amazon and BBC break BT stranglehold on Champions League football

BT Amazon Football United Kingdom BT Sport Sky
General view of the inside of a stadium seen on the screen of a television camera
BT has retained the lion’s share of the Champions League rights but Amazon has entered the market. Photograph: Pedro Nunes/Reuters

Amazon has broken BT’s stranglehold on live Champions League football in the UK and highlights are set to air on the BBC for the first time in a new deal starting in 2024. BT has retained the lion’s share of the Champions League rights, securing UK rights for 187 of the 204 games in the new expanded format from 2024, while also cutting the price of the next three-year deal by 23% to £917m.

BT, which has aired Uefa’s men’s club tournaments exclusively in the UK since 2015 after beating the then joint holders Sky and ITV with a blockbuster £900m bid, paid £1.2bn at the last auction, in 2019.

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