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Jon Lafayette

Altice USA Rebrands a4 Ad Unit as Optimum Media

Optimum Media logo.

Altice USA said it is renaming a4, its advanced advertising and data unit, as Optimum Media, bringing its branding in line with its pay TV, broadband and mobile phone businesses.

Optimum Media offers data-driven multiscreen advertising campaigns that reach all markets in the U.S., including the 21 states in which Altice provides its other Optimum services.

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