“Commiserations, mate, Chelsea lost 3-0 in the Champions League last night against Paris Saint-Germain,” says Alexa as it attempts to break the news gently to an awaiting Blues fan.
Such is the injection of personality and understanding that Amazon hopes will lead to Britons re-engaging with their millions of Alexa devices, restoring it to the cutting edge of voice assistants rather than resigned to being a glorified egg timer.
