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Barchart
Barchart
Mark R. Hake, CFA

Alphabet Stock Is Still Cheap, Especially for Short Sellers of Its Puts

Despite the tech sell-off, Alphabet (GOOG) stock has held up well recently. In early trading on Friday, Sept. 8, GOOG stock is at $136.92. Moreover, its valuation metrics are still inexpensive. That makes it ideal for short sellers of out-of-the-money puts as an income play.

I discussed why GOOG stock is cheap in my last Barchart article on Aug. 22, “Alphabet Stock Holds Up and Attracts Value Investors and Short-Put Traders.” At the time, GOOG stock was at $130.67. Those arguments are still valid and I believe the stock remains cheap for value investors.

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