Almost half of consumers have noticed a rise in ‘surge pricing’ – when retailers increase their prices at times of peak demand – a survey has found.
Of the 47% who have noticed a growing trend of retailers adjusting their prices in response to supply and demand – also known as ‘dynamic pricing’ – 32% have experienced pubs and bars raising the price of food and drink at peak times such as evenings, weekends and during major sports events, according to a poll for Barclays.
