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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Allen Media Group Sets Upfront Event for April 24

Allen Media Group Byron Allen
Byron Allen at 2023 AMG Upfront.

Byron Allen's Allen Media Group said it plans to hold an upfront presentation for advertisers and media buyers on April 24 in New York at Avra Rockefeller Center.

Allen held a similar event last year. At the event, Allen announced plans to use VideoAmp as its main currency for selling advertising inventory.

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