For Gucci's Cruise 2027 show, creative director Demna brought all of the drama—and a plethora of celebrities—to Times Square in Manhattan, New York City on Saturday, May 16. Unsurprisingly, the front row was every bit as star-studded as the runway itself, and the dramatic location made for a pretty unforgettable cinematic experience.
The reason for the iconic—and extraordinarily busy—location is simple: "New York has held a singular place in Gucci's history for over 70 years, with the house opening its first store outside of Italy in the city in 1953," a press release revealed. "GucciCore serves as a homecoming for the house, staged in Times Square, one of New York's most ubiquitous symbols, against the backdrop of its digital billboards and screens. It distills the essence of Gucci as a visual language into a collection built around a new core wardrobe."
