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Evening Standard
Evening Standard
Entertainment
Martha Alexander

Alice bands and global brands — why we’re so obsessed with Jack Grealish

Playgrounds teem with schoolboys sporting imitations of his curtained locks, held back by skinny Alice bands. An Instagram account is dedicated to his beefy calves. Lads want to chug pints with him. One can only imagine the sort of propositions that slide into his DMs. When he signed a transfer deal with Manchester City, worth £100 million, he became the most expensive English player of all time.

It’s little wonder Jack Grealish has been dubbed “the most marketable footballer since David Beckham,” with brands desperate to get a piece of the player, who is part of the England side as well as Man City. Most recently Grealish has made his debut campaign for Pepsi Max, starring alongside Vini Jr, Son Heung-min, and Leah Williamson. Last year he became a global ambassador for Gucci (in a £10million deal) and, in what was reported to be the largest ever boot deal for a British footballer, moved from Nike to Puma in a £200,000 a week deal.

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