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Benzinga
Benzinga
Business
Anusuya Lahiri

Alibaba Singles Day Event Sales Soars, iPhones Fuel Record-Breaking Start

Alibaba BABA Singles Day Tmall Apple
Alibaba Group Holding Limited

Alibaba Group Holding Ltd (NYSE:BABA) launched direct sales for its annual Singles’ Day shopping festival on Monday, reporting a strong start that outpaced last year’s figures.

Launched by founder Jack Ma in 2009, Singles’ Day remains a key indicator of China’s consumer confidence and Alibaba’s e-commerce dominance.

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