When Kanye West pulled up alongside Alex Klein in his glistening Lamborghini and told him to “get in”, the tech CEO nearly spat out his falafel. But Klein, 31, a skinny “half Jewish, half Irish protestant kid from North London who grew up playing video games”, is exactly the sort of person “Ye” (as he’s now legally known) sweeps into his orbit.
The two had met once before — at the 2018 CES tech conference in Las Vegas, where Klein and his company Kano were debuting a self-build computer. “[Kanye] pulls his way through the crowds of people, bodyguards, fans, picks up the computer and says, ‘This is fresh’, holding it aloft,” recalls Klein.