Until Wednesday, Infowars founder and host Alex Jones seemed unfazed about the possibility of consequences. For years, the right-wing fabulist has been in a court battle with the parents of the young children murdered in the Sandy Hook massacre. The surviving parents are suing Jones for false claims that the school shooting never happened. Most people facing a lawsuit from such sympathetic plaintiffs would respond by showing humility and remorse. Jones, however, has turned this situation into a clown show by refusing court orders to turn over evidence, not showing up for trial, and going on air regularly to tell even more defamatory lies about the families and the judge presiding over the case.
He has good reason to believe shamelessness will work out for him. Through the power of bullshit, Alex Jones has evaded consequences for his actions for decades. His strategy is simple: Lie to the audience by claiming to be the victim of a vast conspiracy. This opens a fountain of loyalty and, crucially, money.
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