The results for this summer’s best summer punches are in. According to a blind taste test by consumer champion Which?, summertime favourite, Pimm’s No.1 wasn’t number one for the testers involved, having been pipped to the post by Aldi’s own-brand alternative, Austin’s - costing less than half the price.
Aldi’s version came out top scoring 75% not only beating Tesco’s own-brand alternative that scored 73%, but scoring higher than Pimm’s which received a score of 70%.
Which?’s 104 impartial blind tasters put shoppers’ favourite summer punches to the test, judging scrupulously to decipher the best quality product of all.
Aldi’s Austin's Summer Punch scored high marks for appearance, aroma, flavour and mouthfeel. Tasters enjoyed the flavour, describing it as refreshing and bursting with fruit flavour. They also thought the levels of bitterness and sweetness were just right.
Julie Ashfield, Managing Director of Corporate Buying at Aldi, said: “Being awarded the highest score in the Which? Taste Test for our own-branded summer punch is hugely exciting for us, and it couldn’t have come at a better time with the warmer weather finally arriving. We’re thrilled to continue our mission of offering quality products at affordable prices and this shows why pay more when you can buy the best at Aldi?”
