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The Guardian - AU
The Guardian - AU
Business
Jonathan Barrett Business editor

Aldi’s expanding profit margins mightn’t sit well with fans

Aldi signage at one of its supermarkets
Aldi has carved out a highly profitable niche in Australia generating $12bn a year in revenue and has near total control of the discount grocery market. Photograph: Joel Carrett/AAP

Aldi has cultivated a cult-like following in Australia, with its adherents becoming even more zealous during the cost-of-living crisis.

This is understandable, given the German-owned retailer is the country’s primary “hard discounter”, providing cheaper groceries than the dominant supermarket chains, Coles and Woolworths.

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