Budget retailer Aldi is selling a face primer which looks very similar to one sold by a designer beauty brand but for around £40 less.
Aldi, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less. This time around, the retailer is selling a pot of face primer which is very similar to Bobbi Brown’s Vitamin Enriched Face Base, which is currently priced at £48.50 online.
Aldi’s designer dupe arrived on its website this week among its popular Specialbuys, featuring a similar design and a number of the same ingredients. The Aldi product is priced at £5.99.
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While Aldi’s Lacura Vitabase Moisturising Primer (£5.99) is made with vitamin C, vitamin B, vitamin E, shea butter, sodium hyaluronate and geranium oil, Bobbi Brown’s version (£48.50) contains a blend of Vitamins B, C, and E, shea butter and hyaluronic acid.
The Lacura Vitabase Moisturising Primer has racked up a number of five star reviews on the Aldi website, with many shoppers comparing it to the Bobbi Brown product and claiming they wished they’d have purchased more than one pot of the primer.
One reviewer said: “A must have! Absolutely fantastic product, smells and feels gorgeous and leaves the skin looking plump and dewy; literally can’t believe how good it is.”
A second wrote: “Fantastic Cream I love it. I purchased this cream after the hype on TikTok about its similarities to the Bobby Brown vitamin cream. I have to say it’s amazing really lovely feel on the skin with a fantastic smell. I have since tried to find it again in my local Aldi but it’s not available.”
Another added: “Better than Bobbi Brown. Read a review for the Lacura dupes and had the give this a try as I love the BB one. I was not disappointed. Feels amazing, leaving my skin hydrated and ready for make up (or left without) smells just like the BB version and thankfully a lot easier on the pocket. Bought 3 as I can see these being in high demand.”
Aldi’s Vitabase Moisturising Primer is priced at £5.99 and is currently sold out. It is expected back in stores from November 6. You can find the Bobbi Brown version here.
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