As shoppers across the country begin to tighten their budgets, insiders from some of the country's biggest supermarkets are sharing their secrets on own-brand products.
Insiders from M&S, Aldi, Lidl, Asda, Waitrose and Sainsbury's have been sharing all they know about the value products on Martin Lewis' MSE website.
And it's good news for shoppers, as own-brand products are said to be similar in every way - except for price.
