A price comparison of Lurpak and its dupes from supermarket giants Aldi, Lidl and Morrisons from 2022 and 2023 has left shoppers dumbfounded. Last year, some shoppers reported seeing packets of Lurpak being sold for as much as £9.
As such, shoppers began to look for cheaper alternatives. Many people opted for Lurpak dupes at the likes of Aldi and Lidl.
But while the Lurpak dupes were cheaper, research has found that the price of these has also significantly risen in the past year. The latest statistics show that only three out of 30 items cost less in shops and supermarkets than they did 12 months ago.
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Some food essentials have jumped up in price by as much as 65% in just a year while vegetable oil and pasta are now more than double the cost they were at the same time in 2022.
Last year, before the much maligned price hike, our sister site Lancs Live compared Lurpak to its supermarket own-brand competitors. In the months following, the skyrocketing price of butter as well as other food staples - driven by a rise in inflation during the cost of living crisis - hit the headlines.
In 2022, a spokesperson for the Danish brand Lurpak said: "Prices on the shelves have had to rise in recent months. We understand that recent inflation in food price is hitting many households really hard right now.
"Unfortunately, our farmers are facing a similar situation with prices for the feed, fertiliser and fuel they need to produce milk, all rising significantly in recent months.
"While we don't set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce." Reports from July 2022 say that in some supermarkets, Lurpak was being sold for over £9 a tub.
Other supermarkets saw packs of luxury butter retailing for around £5 for a 500g tub. Shoppers at our sister site Lancs Live. took a look at what they paid for butter in February 2022 and compared it to the current prices on the shelves, and were astonished by just how much prices have risen.
Here's the price difference nearly 12 months on:
Lurpak
Feb 2022: £3.65
Jan 2023: £4.99
Increase: 36.7%
Aldi Norpak
Feb 2022: £1.99
Jan 2023: £2.29
Increase: 15%
Lidl Danpak
Feb 2022: £1.89
Jan 2023: £2.19
Increase: 15.8%
Morrisons Spreadable
Feb 2022: £2.20
Jan 2023: £2.49
Increase: 13.1%
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