A price comparison of Lurpak and its dupes from supermarket giants Aldi, Lidl and Morrisons from 2022 and 2023 has left shoppers dumbfounded. Last year, some shoppers reported seeing packets of Lurpak being sold for as much as £9.
As such, shoppers began to look for cheaper alternatives. Many people opted for Lurpak dupes at the likes of Aldi and Lidl.
But while the Lurpak dupes were cheaper, research has found that the price of these has also significantly risen in the past year. The latest statistics show that only three out of 30 items cost less in shops and supermarkets than they did 12 months ago.