Viewers have picked up on a 'dark joke' over the unfortunate positioning of Kevin the Carrot in Aldi's Christmas advert. Not everything is as family-friendly as it would first appear, fans have said.
In a Home Alone parody, Kevin is left behind from his family's holiday, much like Kevin McCallister in the cult classic film. In one memorable scene, Kevin launches himself into a snowman following a failed attempt to ward off a mince-pie-eating intruder, the Mirror Online reports.
"Fearing that his plans had left him quite exposed, he made a hasty exit to become a snowman's nose," the narrator says. However, Kevin completely misses the snowman's face, instead landing much lower, and people could not help but notice he resembled a different body part.