Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Nottingham Post
Nottingham Post
National
Amber O'Connor & Jamie Barlow

Aldi Christmas advert leaves viewers questioning 'dark joke' in cheeky snowman scene

Viewers have picked up on a 'dark joke' over the unfortunate positioning of Kevin the Carrot in Aldi's Christmas advert. Not everything is as family-friendly as it would first appear, fans have said.

In a Home Alone parody, Kevin is left behind from his family's holiday, much like Kevin McCallister in the cult classic film. In one memorable scene, Kevin launches himself into a snowman following a failed attempt to ward off a mince-pie-eating intruder, the Mirror Online reports.

"Fearing that his plans had left him quite exposed, he made a hasty exit to become a snowman's nose," the narrator says. However, Kevin completely misses the snowman's face, instead landing much lower, and people could not help but notice he resembled a different body part.

Read more: Family of rabbits dumped in wheelie bin at country park

Outraged, one Twitter user asked: "Don't you think that is quite inappropriate?" A second person agreed: "Not appropriate for an advert aimed at family viewing. The idea of a carrot for a snowman’s nose should have been exactly that."

The Aldi Christmas advert (Aldi)

And another disgruntled viewer said: "Christmas is for children and a time of innocence; your advert was lovely right up until the point that it wasn't - 'landing on his nose' would have been better."

However, others rushed to defend the supermarket, suggesting most children would not understand the reference. One reply read: "It's a harmless joke." Another said: "It's a little bit of dark humour for those old enough to understand and those who aren't, it will bypass." And someone else added: "It's not even 'dark'. It's just cheeky, at worst."

Several viewers even thought it was the best part of the advert. "Just nearly choked at the @AldiUK Christmas advert … 'snowman’s nose!'" one commenter praised, before adding several laughing emojis.

Sharing a photo of the cheeky moment, another wrote: "Aldi never fail to deliver. Subtle. But genius. Well played. My immature mind giggled." Another Twitter user agreed: "I hope they don’t cut the carrot snowman bit out. It made me laugh out loud."

Meanwhile, several shoppers also praised Aldi for spreading festive cheer and highlighting community-led giving platform, Neighbourly. One commenter said: "Thank you for the lovely festive ads, as always, and for encouraging gifting to charity at Christmas." Another replied: "Absolutely brilliant, best Christmas advert." And someone said: "Now it’s officially the Christmas Season."

John Lewis also released its much-anticipated Christmas advert this week, with the retailer raising awareness of children in care with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home.

Read next:

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.