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Rachel Pugh & Flaminia Luck

Aldi branded 'shameless' over new 90p bakery item added to shelves

High-street supermarket Aldi has found itself in trouble with shoppers following the introduction of one of its new bakery items. Earlier this week shoppers noticed bread rolls being added to shelves. Sounds simple enough.

However, it didn't take long before shoppers started slamming the supermarket for the product's close likeness to something else, the ManchesterEveningNews reports. Under a post showing off the new 89p 'Metro' bread rolls on the Extreme Couponing and Bargains Facebook group, shoppers were quick to point out the product's resemblance to a certain popular high street sandwich shop's branding.

Donna-Marie Coogan said: "Metro rolls. They have no shame! I love it." Jonathan Curtis wrote: "I like the shameless attempt at that branding." Emma Cheney joked: "I cant even wait for the subway, aldi court case."

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