A £7 face cream by Aldi has been dubbed a 'wonder dupe' for an 'almost identical' beauty product that costs a whopping £432 more. The budget supermarket's Caviar Illumination anti-age day cream (50ml) has been tried and tested and come out on top as a rip-off for La Prairie's much more expensive £439 indulgent face cream.
Reporter Alexandra Bullard of our sister publication MyLondon checked the item out herself as part of the 'Downshift Challenge' - which focuses on buying basic or own-brand products instead of paying for well-known, top brands that appear the same. She decided see if it really lives up to all the positive reviews it's been receiving, as the £7 cream has been hailed by a number of beauty bloggers on TikTok lately.
One look at the design of the supermarket's cream shows it's certainly been loosely inspired by the packaging La Prairie's £439 moisturiser. Besides remarkably similar colour palettes of silver and navy, the product shape and distinctive lids are bang-on identical - along with the word 'Caviar' popping up on both.
