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The Hindu
The Hindu
National
Aryan Bhatt, Adithi A.

Akshaya Tritiya brings a gold rush into Bengaluru’s jewellery stores

Residents in Bengaluru celebrated the festival of Akshaya Tritiya on Friday with much fervour this time despite the increased cost of precious metals, as jewellery stores observed an uptick of 20% in business this year.

The surge in customers prompted some establishments to even open food stalls for people waiting in line outside their shops. Naveen Koka, store manager at a jewellery showroom in Koramangala, noted, “Huge crowds came in, around 20 to 30 people every half hour, and the pattern continued throughout the day.”

Devashree, a salesperson at the same showroom said that gold coins, bangles and diamond pendants were popular among customers on the festival day.

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