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The Hindu
The Hindu
National
G Anand

Airbrushed campaign song ‘backfires’ on Surendran’s Kerala Padayatra

Bharatiya Janata Party Kerala K Surendran Prakash Javadekar

A campaign song portraying the ‘Central government’ as corrupt has arguably become a major political gaffe for the Bharatiya Janata Party (BJP) in Kerala.

The party’s publicity arm had adopted the song as an anthem for the BJP State president K. Surendran’s campaign tour, Kerala Padayatra, which commenced from Kasargod recently.

The montage song, set to rousing and adrenaline-laced martial music, appeared to backfire on the BJP after it turned out that it was a hastily and thoughtlessly airbrushed version of a 2013 campaign melody that targeted the Congress-led United Progressive Alliance (UPA) at the Centre.

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