Fans from around the world and North America have descended upon the continent’s host cities for the 2026 FIFA World Cup, filling up stadiums, hotels, and increasingly, local homes. As the first week of the knockout rounds comes to a close, the soccer frenzy is translating into a short-term rental boom, with locals cashing in by renting out their homes. Women hosts are emerging as some of the tournament’s biggest winners.
Women Airbnb hosts across the World Cup host countries of the U.S., Mexico, and Canada make up the most of tournament-time active hosts (53%), as well as bookings (50.5%). Plus, many took advantage of the company’s payday initiative to open their doors for the global competition. Women accounted for almost three in five sign-ups to Airbnb’s host incentive: a $750 cash bump to any new home hosts who welcome their first guests before July 31, 2026 in eligible cities across North America.
