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The Guardian - UK
The Guardian - UK
Business
Patrick Greenfield and Mark Sweney

Air France, Lufthansa and Etihad ads banned for misleading claims

Etihad Lufthansa Air France ASA United Kingdom Google Leo Murray Environment
A Lufthansa Airbus in flight.
It is the second time this year that Lufthansa and Etihad have fallen foul of UK marketing rules. Photograph: Steve Parsons/PA

Adverts from Air France, Lufthansa and Etihad have been banned by the UK’s ad regulator due to concerns they have misled customers about the environmental impact of air travel.

The Advertising Standards Authority (ASA) has banned three adverts identified in July using artificial intelligence that suggested flights operated by leading airlines were sustainable.

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