With regular Google updates and the introduction of AI additions to SERPs, creating meaningful, actionable and valid data insights remains a formidable challenge. The massive Google leak that occurred shortly after our interview could make it even more complex.
Semrush is one of the most popular SEO tools on the market and has been busy building more features that extend its reach beyond search engine optimization. We talked with Marcus Tober, SVP Enterprise Solutions, at Semrush about the challenges large enterprises have for data analysis and how AI is going to help SEO practitioners.
