AI Was Supposed to Kill Wix. Google Just Gave It a Way to Fight Back.

Wix (WIX) has spent most of 2026 stuck on the wrong side of the artificial intelligence (AI) trade. The market decided that once anyone could ask a chatbot to build a website, a website builder wouldn’t be worth much. This hit WIX stock hard. Shares started the year at just over $100 and plummeted to a 52-week low of around $40 by June. Along the way, Wix also cut roughly 20% of its staff. On Aug. 24, however, Wix announced a partnership with Alphabet's (GOOGL) Google, lending the struggling company a potential lifeline.

The deal itself is straightforward. Wix has placed its Wix Harmony builder directly inside Google Gemini as a connected app. Through the integration, a user can now type “@Wix” in the chat, describe the site they want by voice or text, and generate a working website hosted on Wix’s own infrastructure — even with features like commerce, payments, scheduling, and SEO already built in.