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TechRadar
TechRadar
Zak Storey

AI marketing is a con - especially when it comes to CPUs

A hand reaching out to touch a futuristic rendering of an AI processor.

Artificial intelligence is increasingly making its presence felt in more areas of our lives, certainly since the launch of ChatGPT. Depending on your view, it’s that big bad bogeyman that’s taking jobs and causing widespread copyright infringement, or a gift with the potential to catapult humanity into a new age of enlightenment.

What many have achieved with the new tech, from Midjourney and LLMs to smart algorithms and data analysis, is beyond radical. It’s a technology that, like most of the silicon-based breakthroughs that came before it, has a lot of potency behind it. It can do a lot of good, but also, many fear, a lot of bad. And those outcomes are entirely dependent on how it’s manipulated, managed, and regulated.

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