The mid-market enterprise segment is emerging as the next battleground for Large IT services companies, with firms like Accenture building dedicated business units and operating models to offer cloud, cybersecurity and AI-led technology services.
Mid-market companies have accelerated tech spending amid the AI disruptions, providing avenues for scalable opportunities for companies. At the same time, there is a slowdown in deals in the traditional strongholds of America as well as key sectors like banking due to the economic uncertainty and geopolitical crisis, industry executives noted.
