
I spend my days testing AI tools, and lately I’ve noticed something unsettling: the better AI gets at summarizing the web, the less reason it gives people to visit actual web pages. It’s a lot like going to EPCOT and thinking you’ve seen the best of China, Germany, France or any of the eleven countries represented.
Don’t get me wrong — as a former Disney cast member, I love EPCOT. But even I know a Mickey-shaped pretzel isn’t the same as a real Bretzel at Oktoberfest. It's a snapshot, which is a lot like what users get when they rely solely on AI summaries.