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International Business Times UK
International Business Times UK
Business
Jim Manzon

AI Is Making Your Next Laptop More Expensive: ASUS Announces Price Hikes as Memory Costs Triple

Asus Memory IDC HP Lenovo Acer Dell Microsoft
ASUS, Lenovo, Dell, HP, and Acer are all warning of 15-20% price hikes due to supply shortages. (PHOTO: Jay Nlper/Unsplash)

Your next laptop is set to cost significantly more, and artificial intelligence (AI) is largely to blame.

ASUS has officially announced price adjustments for certain products effective from 5 January 2026, citing surging memory costs and supply volatility driven by AI demand. In a letter dated 30 December 2025, ASUS Systems Business Group General Manager Liao Yi-Xiang acknowledged that structural shifts in the global supply chain are exerting 'sustained upward pressure' on key components, particularly DRAM and NAND storage.

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