Artificial intelligence is no longer a futuristic concept for the travel and hospitality industry. From hotels using AI to set room prices to airlines relying on predictive systems for crew scheduling and travel platforms offering personalised itineraries, the technology is rapidly becoming part of daily operations. Yet as businesses embrace automation, one question continues to dominate boardrooms and classrooms alike: Which travel jobs will survive, and what skills will employers value in an AI-powered world? Industry experts believe the answer is not about humans competing with machines. Instead, it is about learning to work alongside them.
AI is reshaping travel, not replacing it
