There is one question I keep hearing from business leaders, and it is reshaping the way I think about what comes next: “What if you started from scratch, knowing what AI can do today – how would you design your business?” It is a question worth sitting with. Because for most companies, the honest answer reveals a gap between where they are and where they could be. Not a technology gap. A mindset gap.
A year ago, I made the case that AI transforms advertising when humans and AI work together. AI is a threshold technology – it builds quietly until it crosses into everyday usefulness. We have now crossed that threshold. But too many businesses are still using it to optimise, not reimagine.
