At this year’s NAB Show, the almost child-like excitement around AI revealed a collective belief in its transformative potential for our industry. The AMPLIFY bar in the West Hall, for example, was abuzz with discussions on AI's promise to change how content is created, delivered, and consumed.
A May 2024 McKinsey report showed that 65% of the organizations it surveyed actively use generative AI, and this number has doubled over the previous 12 months. The question for media organizations is not about whether they should use AI - but how they should do so effectively.
