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Fortune
Fortune
Chloe Berger

AI finds a new adversary in Procreate CEO as tides shift against Silicon Valley's latest craze

(Credit: Screenshot of Procreate Twitter)

The CEO for iPad design app Procreate is taking out his stylus and going to war with Silicon Valley’s latest heavily-invested upon baby. “I really f— hate generative AI," said executive James Cuda in a viral Twitter post uploaded by his company.

In a stripped-down-style video usually reserved for an actor publically atoning for cheating, Cuda tore into his sector's implementation of AI and vowed to never get aboard the train. 

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