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The Guardian - UK

Politics

Denis Campbell Health policy editor

AI deepfakes of real doctors spreading health misinformation on social media

TikTok Full Fact Menopause

A stehoscope around the shoulders of a smartly dressed, anonymous digital doctor — An investigation found that real video of medical professionals is being manipulated using AI. Illustration: CoreDesignKEY/Getty Images

TikTok and other social media platforms are hosting AI-generated deepfake videos of doctors whose words have been manipulated to help sell supplements and spread health misinformation.

The factchecking organisation Full Fact has uncovered hundreds of such videos featuring impersonated versions of doctors and influencers directing viewers to Wellness Nest, a US-based supplements firm.

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