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Fortune
Fortune
Andrew Staples

AI can lead to ‘somewhat mediocre’ results for designers, warns CEO of design consultancy IDEO

(Credit: Graham Uden for Fortune)

Can AI be used to generate original work rather than mere “slop”? That’s the question facing many designers who both hope to leverage AI’s power to generate and refine new ideas quickly, and worry about their ability to compete with a flood of AI-generated, yet subpar, content.

Yet Mike Peng, the CEO of design consultancy IDEO, thinks that human creativity, enhanced by AI, could be the path forward for designers. 

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