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Fortune
Fortune
Sunny Dhillon

AI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money

(Credit: Monica Schipper/Getty Images for Nickelodeon)

More than 200 million people compete in the creator economy today—but it’s about to get even more cutthroat. It won’t be long until anyone can form a digital human born from artificial intelligence.

Creator platforms and startups are rapidly readying AI-powered services that will allow influencers to digitally clone themselves, or anyone to simply generate an AI avatar that looks and talks like a human.

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