Take-Two Interactive CEO Strauss Zelnick has spoken about the use of in-game advertising ahead of GTA 6.
For whatever reason, everyone at one point decided that GTA 6 was going to be the game that changed game pricing trends – with some even speculating that it would cost as much as $100. However, after Mario Kart World ripped the band-aid off by being an $80 game, everyone effectively resigned themselves to thinking that Rockstar would be the next publisher to do so since GTA 6 is probably the most-anticipated game of all time. However, even if it does end up being more expensive than the average game, Take-Two doesn't want to push its luck by advertising in-game.
