Apple has been spending a lot of time over the last several weeks attempting to set up various deals with a number of high profile publishers for access to their material. But the partnerships wouldn’t be about licensing and republishing the partners’ content itself. Instead, Apple is looking to use the partner content in order to model and train generative AI systems, which could then create original content, of sorts.
But Apple hasn’t just been spending time developing the deals. Apparently, the Cupertino, California-tech giant could be spending as much as $50 million to license those articles from various news organizations, according to a recent New York Times story. The news outlets that Apple has been in talks with include Condé Nast, NBC News, and IAC.
