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TechRadar
TechRadar
Jonas Martins

Agentic commerce: why AI agents are transforming the ecommerce landscape

A female figure holding a credit card and typing on a laptop while sat on a bed. Her head is not visible.

Digital commerce has historically focused on optimizing the customer experience through interface design, structured navigation, and carefully engineered conversion processes.

Over time, merchants have improved these experiences to reduce friction and support decision-making at every step of the purchasing lifecycle.

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