Tumisha Balogun is the co-founder of Tag, a social-first agency helping brands to reach new audiences with innovative storytelling and cultural immersion. Guided by a passion to build meaningful work for the next generation, Tumisha and her team have worked with big brands like Spotify, Nike, adidas and V&A East, leveraging the "small but meaningful" force of their creativity.
With a strong perspective on youth culture, Tumisha is passionate about mentorship and improving pathways into the creative industries for young and underrepresented talent. As part of our 5 Questions series, I caught up with Tumisha to discuss industry icks, the value of touching grass and the reality of agency life.