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PC Gamer
PC Gamer
Jess Kinghorn

Age verification legislation is tanking traffic to sites that comply, and rewarding those that don't

The AgeAware demonstration video on an iPhone.

A new report suggests that the UK's age verification measures may be having unforeseen knock-on effects on web traffic, with the real winners being sites that flout the law entirely.

Web users in the UK will likely be familiar with the new measures: a lot of my usual social media haunts now require age verification to even let me look at my direct messages as part of the Online Safety Act's stipulations. I swear that's the real reason I've not been getting back to folks in my direct messages—and not, you know, the usual excuse of a mix of overwhelm and straightforward forgetfulness. Social apps aside, many genuinely adult websites are restricting access too.

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