All that glitters is gold this Akshaya Tritiya. After two pandemic-hit years, jewellery sales have picked up this festival season despite the price rise in other commodities being a dampener.
Jewellery shops reported business picking up after the two-year lull. Many had started attracting buyers with offers and discounts in the run up to the festival. Buying gold is considered auspicious during Akshaya Tritiya, which falls on Tuesday.
T.A. Sharavana, owner of Shri Sai Gold Palace and president of Karnataka Jewellery Association, said, “The previous two years, our business had gone through losses, but this year we are getting huge response from people — both online and offline. I hope that on Tuesday, the numbers will increase further.”
