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Unity Software (U) stock plummeted 22% on Friday after Alphabet's (GOOG) (GOOGL) Google unveiled Project Genie, an AI-powered tool that lets users create interactive virtual worlds. The selloff marked Unity's worst single-day performance since May 2022, when shares tanked 37%.
Investors are concerned that Google's new offering could replace traditional game development tools such as Unity's Create platform, which powers roughly 70% of mobile games.